Media information 2008
About Jetstar
Jetstar is Australia’s low fares airline for Australia and the Asia-Pacific region.
Jetstar’s Australian operation is wholly owned by Qantas, which ensures the highest standards of operational excellence, whilst delivering real savings to customers.
Awards 2007:
• The Centre for Asia Pacific Aviation (CAPA) ”Low Cost Airline of the Year” Asia Pacific
• Airline Business Magazine’s award for Operational Excellence.
Destinations
Domestic flights
Adelaide, Ballina Byron, Brisbane, Cairns, Darwin, Gold Coast, Hamilton Island, Hervey Bay, Hobart, Launceston, Melbourne Avalon, Melbourne Tullamarine, Mackay, Newcastle, Perth, Proserpine, Rockhampton, Sunshine Coast, Sydney, Townsville.
Internationall flights
Bali, Bangkok, Christchurch, Ho Chi Minh City, Honolulu, Kuala Lumpur, Nagoya, Osaka, Phuket, Singapore.
Jetstar currently operates domestic and trans-Tasman flights using Airbus A320’s. Long haul international services are operated by A330’s, offering both economy class and StarClass.
Editorial
In 2008, Magazine’s fresh approach sees us bringing a newsstand personality to travel reporting. Every month we explore Jetstar destinations by introducing the latest news, events and attractions, as told through journalists and people who actually live there, tailoring our content specifically to Jetstar’s affluent, leisure-oriented and frequent travelling passengers.
At Magazine we love travelling and people, and when you bring those two things together you have a great magazine that people want to read again and again. We’re the magazine passengers want to keep, which ensures Magazine provides an unparalleled environment for advertisers to communicate their marketing message to a core domestic audience they cannot reach more cost effectively anywhere else.
Editor Rachel Farnay Jacques
Passenger Profile
Readership Profile*
You will access 3 of the most sought after Australian consumer groups through Jetstar Magazine:
| Tier 1: Singles & Young Couples |
|
| Tier 2: Young Professional Families |
|
| Tier 3: Older Professionals |
|
| Gender: | Male | 52% |
| Female | 48% |
| Reason for Travel: | Leisure | 76% |
| Business | 20% | |
| Other | 4% |
* Data: Refer to Panorama survey 2007 Nielson Media Australia
Magazine Profile
 |
Frequency: Monthly * based on current flight schedule |
Publishing schedules
| Issue | Space Reservation Deadline | Final Material Deadline | Onboard Date |
| January 2008 | Tue 04 Dec 2007 | Thu 06 Dec 2007 | Tue 01 Jan 2007 |
| February 2008 | Thu 03 Jan 2008 | Mon 07 Jan 2008 | Fri 01 Feb 2008 |
| March 08 | Mon 01 Feb 2008 | Tue 05 Feb 2008 | Sat 01 Mar 2008 |
| April 08 | Wed 05 Mar 2008 | Fri 07 Mar 2008 | Tue 01 Apr 2008 |
| May 08 | Thu 03 Apr 2008 | Mon 07 Apr 2008 | Thu 01 May 2008 |
| June 08 | Tue 06 May 2008 | Thu 08 May 2008 | Sun 01 Jun 2008 |
| July 08 | Wed 04 Jun 2008 | Fri 06 Jun2008 | Tue 01 Jul 2008 |
| August 08 | Fri 04 Jul 2008 | Tue 08 Jul 2008 | Fri 01 Aug 2008 |
| September 08 | Tue 05 Aug 2008 | Thu 07 Aug 2008 | Mon 01 Sep 08 |
| October 08 | Fri 05 Sep 2008 | Tue 09 Sep 2008 | Wed 01 Oct 08 |
| November 08 | Mon 06 Oct 2008 | Wed 08 Oct 2008 | Sat 01 Nov 2008 |
| December 08 | Wed 05 Nov 2008 | Fri 07 Nov 2008 | Mon 01 Dec 2008 |
Production details
- Digital file formats – adverts to be supplied on CD or by email.
- InDesign CS 3.0.1 is the preferred format, supplied with any images used and must be CMYK, high resolution at 300dpi and have all fonts included.
- Files must be supplied as single pages.
- Pages must be created to include bleed when required.
- Crop marks must be outside the bleed area. A 3mm off-set is recommended.
- Files should not contain any TrueType or MultipleMaster fonts, original JPEG images, or copydot scan elements.
- Trapping – the creator should apply any trapping requirements if necessary but must be aware of the various application software limitations. The printer will not apply trapping.
- MAC/PC TIFF, JPG and EPS files will be accepted. All images supplied must be CMYK, high resolution at 300dpi. All fonts, images and logos must be embedded.
- High resolution PDF files will also be accepted.
- All fonts, images and logos must be embedded.
Production contact:
Sandy Fong
tel: +65 6324 2386
email: sandy.fong@ink-publishing.com
Magazine Specifications
* For 1/2 page, please indicate on insertion order whether horizontal or vertical. ** Double page spread ads require two sets of files.
10% discount to accredited agencies. Payment terms net 7 days of publication with approved credit. First-time advertisers must submit credit application, or provide payment with insert order. 1.75% monthly finance charge to overdue accounts. Rates reflect space charges only. Bleeds at no extra charge. Production costs will be billed at rates quoted. Production rates on request. Prior copy approval required. Prevailing taxes apply where applicable.
JETSTAR is published on behalf of Jetstar by Ink Publishing, the world’s leading publisher of inflight magazines.
Please contact Michelle Kavanagh | Tel: +65 6324 2386 | Fax: +65 6491 5261 | Toll Free Australia: 1800 202 901 | www.ink-publishing.com | www.jetstar.com/magazine | Ink Publishing Pte Ltd, 97B Amoy Street, Singapore, 069917